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Stylers - Representing status, style and all about partying, looking good and staying ahead of cool. They are considered cool and stylish with the rising influence of Urban fashion and music have made them hugely aspirational tribe for youth today. The website sates that more young people than ever before are looking like a styler and aspiring to their luxuary lifestyle. Most Class AB 16-25 year olds would be more incline to this tribe due to the expenses of urban and luxury clothing. There Parents success have given them 

Get Paid Crew - This target audience is highly aspirational, driven by money and being their own boss. They are likely to be working hard for their own business or to get a good job in order to make a lot of money. They would spend this money on high luxury smart clothing.

Target Audience

Perfect Audience Member

My perfect audience member will have a combination of both tribes: Stylers and Paid crew. These truly represent a portion of Class AB 16-25 year old due to there fashion and lifestyle. These audience members listen to trending music or even underrated urban music. They are not particularly fans of grime music however they may listen to nation wide popular grime artists like Stormzy or Skepta. They have cool stylish urban and vintage clothing. They live in a luxury Lifestyle because of there successful parents. They don't really eat at fast food restaurants such as MacDonald's and KFC however they would on a Saturday midnight after partying. They are more likely to be at restaurants such as nandos. The young ones are most likely to be at private school and older ones at university. As they have 

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