NEA BLOG
ALMA VOLAVOLA
MAGAZINES BY BAUER
Empire magazine is one of the most influential film and entertainment brand in the company. They are a British film magazine published occassionally by Bauer Consumer Media of Hamburg based Bauer Media Group.
The first issue was published 28 years ago back in 1989. It is currently the highest selling film magazine in the United Kingdom.
Empire organises the annual Empire awards which were sponsored by Sony Ericsson, and from 2009 sponsored by Jameson. These awards are voted for by the audience and readers of the empire magazine.
Heat magazine is an entertainment magazine published by The media group Bauer. From 2006 it has one of the biggest selling magazines in the UK. The magazine has a mix of celebrity news , gossip, beauty advice and fashion which is mostly aimed at females.
The magazine also features movie and music reviews , TV listings and major celebrity interviews. Heat was created in 1999 as a general interst entertainment magazine, at a cost of £4m and more. The magazine had an immediate success. With circulation below 100,000.
This magazine is a British weekly TV listings magazine published by Bauer. The magazine features weekly TV broadcast programming listings, running from Saturday to Friday and has a sake of the magazine every Tuesday.
This magazine was published at the same time as heat magazine back in 1999. The magazine includes features on the most watched UK TV shows as we films,games and prize competitions.
Overall the Bauer magazines have a very similar theme of portraying the latest movies, celebrities and TV shows to bring in their audiences.
This magazine is a weekly women magazine that first originated in Italy. They have international editions in more then 22 countries across the world including the United Kingdom.
The words they use to describe the magazine are 'Brave, bold, innovative'. According to the bauer media Grazia has a highly targeted demographic of 25-45 year old woman and has more AB profile readers than Vogue and Elle. Grazier offers curated charts of the weeks hottest drops, usefulness to there unrivalled fashion.
This magazine was founded in 2005. They mainly specialises in celebrity news, gossip, real-life stories, fashion, television and entertainment. They have a french edition of the magazine which is published by an italian media company.
Closer combines all news, gossip and glamour of the celebrity world which is how they connect the reader by getting the very heart of every store.
FASHION
FASHION
Bauer media group magazines have a broad range of types however they are lacking on the amount of fashion magazines they publish, with only one magazine purely focused on fashion(Grazier). Most of their magazines focus on celebrity gossip, upcoming and hottest movies, real-life stories and television shows